And I feel dumber. certain, these new commercials do a good job of showing how regular Joe’s would manufacture good use of the iPhone in their everyday lives, but I like Apple’s approach better, some nice calm music in the background and soon after start with the showing off of what the iPhone can do with a calming voice narrating.

The Apple approach keeps it simple and shows technical society, like me, what the device can do. The AT&T approach seems like a futile attempt to sell a $400 phone to an average person, I am not saying the average person has to be technical to appreciate the artistry of the iPhone, just the average person has to have good credit and $400 to pony up for the device.

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Original post by James Allan Brady

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