Clever iPod advertising in South Africa

Filed under: Apple Corporate, iPod Family, Retail

Starting with the infamous 1984 Super Bowl television commercial, Apple’s advertising campaigns have become nearly as different and interesting as their retail products.

Check out some images of that recent campaign, created by Net#Work BBDO in South Africa to announce the functionality of video iPods. Staged in

movie theaters, the campaign featured tiny boxes of popcorn that bore the slogan, “iPod: Movies in your pocket,” as well as tiny movie posters and even an iPod-sized trailer on the big screen. Pretty intelligent.

Thanks, Ivan!

Read | Permalink | Email this | Comments

Original post by Dave Caolo