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‘I Am Legend’ Promo Gives Away Survival Kit

December 1, 2007 by  

Here’s an odd way to market a movie: Warner Bros. is giving away a SURVIVAL KIT, among other prizes. By giving them your contact info, you’re entered to win an I Am Legend-branded One Life Gear Survival Kit in a backpack. The kit contains:

“poncho; thermal blanket; respirator mask; personal hygiene and medical first aid kits; signal mirror and whistle; compass and magnifying glass; leather work gloves, writing table and pen; waterproof cash and document bag; and rugged multi tool. Inner sleeve holds 3-day supply of food and water.”

Original post by Mike

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